§ Blog:
Blogging is a great way to bring the customer into the kitchen. It’s a great way bring them behind the scenes and make them feel a part. Sharing a recipe, employee profiles, and kitchen tips and tricks are just a few options to break down the wall between the kitchen and the dining room. Customers want to be part of something more then just a meal, they want to feel like they belong. A blog can be that tool.
§ Business Card:
Provide a business card or note-card to each customer that maps out where they can continue their dininexperience online.
§ Email:
Use email not only for your e-newsletter, but also to give away FREE stuff to your customers and continue to build your email list.
§ E-Newsletter:
Email a monthly newsletter with the latest happenings, new menu items, entertainment news, recipe of the month etc. This is also a great tool to collect email addresses for future opportunities to connect with the customer.
§ Events:
Host Tweetups for your Twitter community and Meetups for those that gather around topics via meetup.com.
§ Flickr:
Use photo sharing sites to show images of events, behind the scenes and market days. Let your customer see from the eyes of the chef rather than just the brand.
§ Mobile:
Have customers provide their mobile phone number for coupons, specials and latest news via an SMS message.
§ MySpace:
If your clientele is more likely to be found using MySpace, create a profile page and updated it with fresh content as well. Like Facebook engage in conversations and comments.
§ Social Calendars:
Use sites such as upcoming.org and eventful.com to promote the latest happenings and events.
§ Social Calendars:
Use sites such as upcoming.org and eventful.com to promote the latest happenings and events.
§ YouTube:
Incorporate video into your social media strategy. Like your blog, take your customer behind the scene and give them a pass to a part of the restaurant that only insiders are allowed to go. Provide a few quick tips and how-tos from the house chef. Share these videos on YouTube and other video sharing sites, as well as your blog. Use video to even show where you buy your produce and meats. This is also serves a dual role because it promotes your local farmers.
Incorporate video into your social media strategy. Like your blog, take your customer behind the scene and give them a pass to a part of the restaurant that only insiders are allowed to go. Provide a few quick tips and how-tos from the house chef. Share these videos on YouTube and other video sharing sites, as well as your blog. Use video to even show where you buy your produce and meats. This is also serves a dual role because it promotes your local farmers.
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